Recently, Beijing Tong Ren Tang Chinese Medicine Co., Ltd. (BTRT) made a striking debut at the 2025 China International Fair for Trade in Services (CIFTIS) with its groundbreaking new product, the "Gum Careluxe" series of premium herbal toothpaste, kicking off the Traditional Chinese Medicine (TCM) theme launch event. The product unveiling was officiated by Mr. Dai Xiaofeng, Chairman of China Beijing Tong Ren Tang Group Co. Ltd., and Ms. Di Shubing, Director and General Manager, among other dignitaries.

A Decade in the Making

Unlike conventional chemical-based antibacterial toothpastes, the "Gum Careluxe" premium herbal toothpaste emphasizes natural and safe ingredients, leveraging TCM antioxidant research to promote true oral health through gum care. The toothpaste features a unique blend of ingredients: Ganoderma lucidum (Lingzhi) extract, d-Borneolum (Natural Borneol), Sodium gualenate, Scutellaria baicalensis extract, Dipotassium glycyrrhizate (licorice extract), and Paeonol (tree peony bark extract). The core ingredient, Sodium gualenate, derived from European chamomile extract, offers anti-inflammatory properties, inhibits histamine release, promotes wound healing, and addresses conditions such as oral inflammation and gingivitis.

d-Borneolum, sourced from the fresh branches and leaves of the Cinnamomum camphora tree, combines traditional medicinal wisdom with modern research, demonstrating natural heat-clearing, detoxifying, and aromatic properties that rapidly alleviate oral discomfort. Modern studies reveal d-Borneolum’s dual efficacy: it enhances the penetration and absorption of active ingredients into the oral mucosa while providing anti-inflammatory and antibacterial benefits, strongly supporting oral health.

Paeonol, derived from tree peony bark, serves as a unique anti-sensitivity component, achieving a 90% efficacy rate in addressing tooth sensitivity caused by common dental issues. The synergistic combination of d-Borneolum, Sodium gualenate, and Ganoderma lucidum extract creates a "relief-treatment-repair" cycle, delivering a progressive effect of soothing penetration, anti-inflammatory healing, and antioxidant restoration. This comprehensive approach covers the onset, progression, symptom relief, and prevention of oral issues, ensuring worry-free oral health.

In addition to the flagship product, five other variants are in development, targeting specialized repair, gentle gum care, whitening and gum protection, advanced anti-sensitivity, and children’s cavity prevention, catering to diverse oral care needs.

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Immersive Experience Captivates Attendees

At the event, the multi-sensory experience zone stole the spotlight. The translucent blue-purple toothpaste, derived from natural chamomile extract, replaced artificial fragrances with the refreshing aroma of sea mint and herbs. A visual display of pharmaceutical-grade production standards showcased Beijing Tong Ren Tang’s commitment to "gentle, additive-free" craftsmanship. Moreover, audiences formed long queues to have QR code registration and placed orders on the spot. This launch not only introduced a new product but also marked Beijing Tong Ren Tang’s strategic expansion into the "health + oral care" ecology.

During the exhibition, Dr. Wang Cunyu, a member of the U.S. National Academy of Medicine and renowned oral health expert, visited the "Gum Careluxe" display and emphasized the critical role of oral hygiene in overall health. He noted that the market still lacks high-end oral care products that truly integrate TCM principles with advanced herbal technology.

A New Milestone in TCM Innovation

Ms. Yan Han, Assistant General Manager, Minister of the Publicity Department (Cultural Heritage Center), and Chairman of Beijing Tong Ren Tang Chinese Medicine Co., Ltd., stated that "Gum Careluxe" toothpaste is rooted in the TCM holistic principle of "balancing the oral microbiome." Following the TCM fundamental theory of Jun-Chen-Zuo-Shi (monarch-minister-assistant-envoy) ingredient synergy, the toothpaste combines carefully selected gum-protecting extracts such as Ganoderma lucidum, Licorice, Tree peony bark, and European chamomile, blended with cooling d-Borneolum. This formulation addresses oral health at its core, achieving both symptomatic relief and preventive care. Beyond being a toothpaste, "Gum Careluxe" represents Beijing Tong Ren Tang’s evolution from treatment to prevention and from pharmaceuticals to broader health solutions, embodying the TCM philosophy of "preventive care." This product is a testament to the century-old brand’s commitment to innovation while honoring tradition, integrating TCM wisdom into everyday life.

Looking Ahead

With the vision of “serving people’s health around the world”, Beijing Tong Ren Tang will continue to align with China’s "Healthy China" strategy, revitalizing traditional Chinese herbal culture in modern health practices. This launch underscores the company’s confidence and responsibility as a global TCM leader, ensuring that the wisdom of traditional Chinese medicine shines brightly on the world stage.