New Zealand Consulate Expresses Gratitude to Beijing Tong Ren Tang

for Contributions to “Chinese Language + Traditional Chinese Medicine” Event

May 1, 2025 – The Consulate General of the People’s Republic of China in Christchurch has issued a letter of gratitude to China Beijing Tongrentang Group Co., Ltd. (hereinafter “Beijing TRT Group”) for its exemplary participation and significant contributions to the “Chinese Language + Traditional Chinese Medicine” lecture and exhibition series. Held on April 27-28, 2025, as part of the “International Chinese Language Day” celebrations in Christchurch and Dunedin, the event underscored Tong Ren Tang’s pivotal role in ensuring its success. The Consulate General commended Tong Ren Tang’s efforts and expressed hope for the company’s continued promotion of Traditional Chinese Medicine (TCM) globally.

Bridging Cultures Through Language and Medicine

Jointly organized by the Consulate General of China in Christchurch and Shanghai University of Traditional Chinese Medicine, the event saw active participation from the Christchurch City Libraries, the Confucius Institute at the University of Canterbury, and the New Zealand TCM Council.

Beijing Tong Ren Tang: Leading TCM Advocacy

Beijing Tong Ren Tang (Auckland) Co., Ltd. (hereinafter “BTRT Auckland”), the sole invited TCM enterprise, exemplified the Beijing TRT Group and our global strategy to promote TCM. Engaging with over 600 attendees, the company facilitated meaningful exchanges to advance TCM culture. Staff from Tong Ren Tang’s Christchurch branch hosted the event, while two TCM practitioners provided on-site consultations, including pulse diagnosis, acupuncture, and Tuina massage, allowing attendees to experience the therapeutic and cultural value of TCM firsthand.

Immersive Cultural Experience

The event featured interactive displays, including a showcase of Chinese medicinal herbs, TCM tea-tasting, and a hands-on herbal sachet-making station. These activities highlighted Tong Ren Tang’s rich heritage and brand legacy, fostering greater public understanding and appreciation of TCM in New Zealand.

Advancing TCM Globally

Looking ahead, BTRT Auckland is committed to deepening collaboration with New Zealand communities to enhance TCM’s global influence, contributing significantly to the “Going Global” strategy for Chinese medicine.

As part of the 16th United Nations “International Chinese Language Day” series, the event, themed “Chinese Language as a Bridge, TCM as a Medium,” vividly showcased the unique charm of Chinese culture and was warmly received by New Zealand’s diverse communities.