A Century-Old Brand Embarks on a New Chapter:

Beijing Tong Ren Tang Deer Products Officially Launched in New Zealand

April 22, 2025 – Beijing Tong Ren Tang (Auckland) Co., Ltd. ("TRT Auckland"), a subsidiary of Beijing Tong Ren Tang Chinese Medicine Co., Ltd. ("BTRT"), celebrated a historic milestone with the official launch of its deer product production facility in East Tamaki, Auckland. This landmark event marks a significant step in bringing traditional Chinese medicine to global markets while fostering China-New Zealand industrial collaboration.

The inauguration ceremony commenced with a vibrant dragon dance, symbolizing prosperity, vitality, and the rich heritage of Chinese medicinal culture. The dynamic performance, accompanied by resonant drumbeats, set an electrifying tone, underscoring the cultural significance and ambition of this venture. Distinguished attendees included Mr. Wang Chengguang, Consul of the Economic and Commercial Office of the Chinese Consulate General in Auckland; Mr. Guo Pengwen, Consul of the Economic and Commercial Office; Mr. Rhys Griffiths, Chief Executive of Deer Industry New Zealand; Mr. Peter Young, Howick Ward Councillor; Ms. Zeprina Fale, Community Coordinator of Auckland Council; Ms. Dong Peiwen, Chairman of the Multi-Ethnic Art Link Auckland Inc. and Member of the Hebei Provincial Committee of the Chinese People’s Political Consultative Conference; Mr. Barry Hong, Vice Chair of the Multi-Ethnic Art Link Auckland Inc.; Mr. Alex Zheng, Executive Director of C.K., a New Zealand deer product supplier; and Mr. Suo Donghua, General Manager of TRT Auckland.

In his keynote address, Mr. Wang Chengguang emphasized the importance of unity and collaboration in addressing global challenges, elevating the vision of China-New Zealand cooperation rooted in traditional wisdom and modern industry. Mr. Rhys Griffiths highlighted the growing demand among Chinese consumers for functional wellness products like deer velvet, noting that Tong Ren Tang’s rigorous standards and scientific expertise will enhance the global competitiveness of New Zealand’s deer industry.

Additional remarks from government, business, and community leaders congratulated Tong Ren Tang on this achievement, recognizing the project as a testament to successful bilateral collaboration and a pivotal step in globalizing Chinese medicinal culture. They expressed optimism for the facility’s future contributions to health promotion and community integration.

The ceremony culminated in a ribbon-cutting moment, symbolizing the dawn of a new chapter for Tong Ren Tang in the Southern Hemisphere. Applause filled the air as guests captured this historic milestone. Following the event, attendees toured the state-of-the-art production facility, commending its high standards and modern management.

This launch builds on a strategic partnership established in June 2024 between Tong Ren Tang Chinese Medicine and Deer Industry New Zealand, formalized during a bilateral business cooperation signing ceremony attended by Mr. Gu Haiou, Vice General Manager of Tong Ren Tang Group and Chairman of BTRT. The collaboration focuses on producing premium dietary supplements using New Zealand’s high-quality deer resources.
 

The new product line features premium wellness offerings, including deer velvet, deer tail, deer sinew, deer blood, and deer placenta, crafted with Tong Ren Tang’s 350-year legacy of traditional processing techniques and New Zealand’s standardized production protocols. Designed to be traceable, quantifiable, and export-ready, the products are manufactured in a fully localized, closed-loop system, ensuring precision and safety at every stage. Each deer is assigned a unique traceability tag, akin to an “ID card,” enabling real-time tracking of its origin, environment, and breeding conditions.

“Quality remains the unwavering core of Tong Ren Tang,” said Mr. Suo Donghua. The facility is equipped with an ISO-compliant quality control laboratory and a robust quality management system, reinforcing its commitment to research, development, and high standards.

The first batch of products, primarily hard capsules for easy consumption and optimal absorption, is slated for release mid-2025, targeting New Zealand and Asia-Pacific markets. The flagship “Deer Placenta Capsule” utilizes natural freeze-drying technology to preserve active ingredients, promoting cellular regeneration, physical vitality, and beauty benefits.

Founded in 1669, Beijing Tong Ren Tang, a time-honored Chinese brand, embodies its ethos of “Though unseen by others, our sincerity is known to the heavens.” With over 350 years of heritage, the company continues to innovate while upholding its legacy of meticulous formulations and wellness solutions. In New Zealand, Tong Ren Tang has built trust through physical stores, TCM clinics, and online platforms. The deer product launch further strengthens its overseas supply chain, brand presence, and cultural outreach.